Watt Footprint
08 / Overview
A focused identity for an energy company preparing for its next stage of growth.
Clarity for a growing energy business.
Problem
Watt Footprint’s existing brand had become inconsistent and no longer reflected the company’s capabilities or international ambitions.
Thinking
Bring its communications together around a clear position and a more confident visual system.
My role
I developed the strategy and identity, and directed the brand’s photography and digital presence.
What I led
I developed the brand strategy, visual identity and guidelines, alongside photography and website design and structure.
Result
A connected identity across the company’s communications, giving the team a consistent foundation as the business expands.
Business context
In 2024, Watt Footprint announced a €7 million funding package for international expansion and technology development, alongside offices in London and Dubai. My work focused on the strategy, identity, photography and digital presentation of a business preparing to operate at a larger scale.
