ACS Drives
09 / Overview
A unified identity for a family-run engineering business with decades of specialist experience.
Bringing the brand up to the business.
Problem
ACS had become a major Irish name in variable-speed drives, but its dated, disconnected branding did not reflect the scale of its work.
Thinking
Present ACS as a modern engineering business while retaining the family character and experience behind it.
My role
I developed the brand strategy and visual identity, and led its application across digital, photography and film.
What I led
I developed brand strategy, a redesigned identity and guidelines, website design and structure, and photography and video showing the people and work.
Result
A consistent brand system that brings the business’s expertise, people and technical capabilities into the same picture.
