ORS

Role

Brand strategy / Creative direction

Scope / Year

Strategy, identity, photography & film
2023–ongoing

Credits

Brand strategy, creative direction & design: Calvin Doyle.
Website collaboration: Little Blue Studios.

01 / Overview

Helping an established building consultancy express the scale of the business it was becoming.

A brand ready for its next chapter.

Problem

ORS was entering a period of major growth. Its brand needed to reflect a national, multidisciplinary consultancy and work consistently as the business expanded.

Thinking

Start with the business: what ORS stood for, where it was heading and what people needed to understand. Use that clarity to refine the existing identity and connect its communications.

My role

I developed the brand strategy and creative direction, connecting the positioning with the visual identity and its application across the business.

What I led

I led the identity, guidelines, print, digital, photography and film, working with the design team to carry the direction through the brand applications.

Result

A coherent brand system, followed by ongoing films and creative support. ORS has since expanded through investment and acquisitions; the identity provides continuity as the organisation grows.

Business context

By June 2026, ORS employed more than 500 people. Erisbeg reported 13 acquisitions during its investment period, and ORS announced a new majority investment agreement with Goldenpeak. My work spans brand strategy, identity and ongoing film and creative support during this period of expansion.

The Irish Times · June 2026 · Erisbeg · 13 acquisitions · ORS · Investment announcement

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