ECI Lighting
02 / Overview
A contemporary identity for an established lighting business, made to connect with a new generation.
Sixty years of expertise. A new expression.
Problem
After more than 60 years in lighting, ECI needed an identity that reflected the quality and scale of the business today.
Thinking
Keep the experience and credibility, while making the brand more contemporary and approachable. Bring the same clarity to the identity and the everyday places it appears.
My role
I developed the brand strategy, identity and creative direction.
What I led
I led the strategic and visual direction, working with the design team to develop the identity, packaging and brand applications.
Result
A new identity and packaging system that presents ECI’s long-standing expertise to a new generation of customers.
The film couldn’t load. Watch on Studio Great.
The film couldn’t load. Watch on Studio Great.
The film couldn’t load. Watch on Studio Great.
