O’Meara’s

Role

Brand strategy / Identity / Digital

Scope / Year

Identity, website, signage, photography & film

Credits

Brand strategy, creative direction & design: Calvin Doyle.

07 / Overview

A warm, inviting identity for a family garden centre, rooted in its history and love of growing things.

Growing since 1974.

The existing brand felt generic and did little to express the family’s history, care or relationship with the local community.

Use the family story and passion for plants as the foundation. ‘Growing since 1974’ connects the business’s history with what it helps people do.

I developed the strategy, identity and tone of voice, and led the direction across the garden centre’s communications.

I developed strategy, identity and tone of voice, website design with a web partner, photography, a brand film, signage and merchandise.

A recognisable identity across the garden centre and its communications, giving the business a presentation that reflects its character.